Rachel Isenschmid is passionate about sustainablity. In this interview she talks about sustainable choices in the manufacture of fashion, most particularly Ananda Zurich’s choice of Piñatex as an alternative to leather.
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The fashion and textile industry is highly visible and omnipresent. NGOs and the climate movement have increasingly drawn attention to abuses in the industry in recent years and thus raised consumer awareness for sustainable alternatives. Unfortunately, the washing of textiles is not an issue in this context. Detergents are still hidden and hardly visible to consumers, and they are not talked about.
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Food waste in particular has a negative impact on our environment. Because when we throw away food, we also lose the resources that were used for it on the way from the field to the plate, for example for processing, transport or cooling.
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Unique is the use of tropical house specific and seasonal products, the fish variety and only sturgeon meat production and full use and utilization of the sturgeon for the tropical house gastronomy.
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When Sarah Krause, passionate advocate for soil regeneration, founded Solai Fashion in 2018, she did it with the determination to prove that exciting, modern fashion could be climate-beneficial. We were super lucky she agreed to work with us at Pure London in 2019 where she debuted Bomler supply-chain transparency tags on Solai’s Spring 2019 collection.
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One thing we have learned is that the Genzer Generation (Gen Z: in the range of 5 to 24 years old in 2020) have a distinctly different behaviour in how they shop. This new consumer clearly prefers brands which demonstrate social and ecological responsibility; by that I mean brands that provide information about supply chain transparency and supply chain compliance.
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